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Improving Your Quality of Life and Peace of Mind 

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Potent is a wellness brand focused on helping people maintain a balanced state of mind and improve their quality of sleep. Sleep is essential for your health and well-being, but our culture does not emphasize slowing down. Beyond creating effective products, we are committed to sharing educational and practical information about health, sleep science, stress management, nutrition and exercise, and various contemplative practices. We are here to help you feel your best. 

We offer a variety of supplements to support healthy sleep and a balanced calm during the day. Our products are made with natural, plant-based ingredients and are designed to be both effective and delicious.*

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Our Approach


Everything you put in your body matters, which is why we use only the highest quality ingredients in all of our products. Our supplements are free from artificial colors, flavors, and preservatives, and are non-GMO, vegan, and gluten-free. 


We are committed to sustainability and reducing our environmental impact. We use recyclable packaging and strive to minimize waste in all areas of our business. We practice regenerative and organic agriculture and grow and process our hemp in Colorado.


We believe that an integrative approach to health is best. That's why we offer practical content and educational resources to support your sleep goals. It takes more than supplements - we help you better understand how to nurture mind, body, and spirit. 


Build Ritual

Craft your routine and commit to it. Opt into a subscription to make sure you never run out of your Potent remedies. Subscribers save 10% on each order. 

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